Zales – Let Love Shine


This holiday season, after a triumphant return to profitability in May 2013, Zales is launching its new Let Love Shine TV campaign and highlighting a new set of breakthrough musicians. In 2010, Zales helped launch The Black Keys to fame by using their music for a holiday TV spot. Alabama Shakes and Various Cruelties also enjoyed great success after partnering with Zales.

Zales’ 2013 holiday campaign will feature the talented artists band Lord Huron and their track ‘Ends of the earth’ . This creative work pairs this modern breakthrough artists (music or band) with modern love stories, encouraging the audience to “Let Love Shine” and consider Zales when gifting from the heart. Theis anthemic spots entitled “Balloons” headlines the Holiday campaign. “Balloons” highlights the jeweler’s proprietary “Celebration” bridal collection and showcases the brands expertise and standards in the industry.

This is a Fashionista Events opportunity.

Willow Stevens

Willow is a mother of six who begins to feel the empty nest, with faer oldest child living with his long-time girlfriend in another state, and the next three begin their talks about jobs and the excitement of college and living alone. Willow started couponing in 2007 to save their family some money on the grocery budget. That's how Freetail Therapy was born, so that fae could share their knowledge of saving money with others. Though the site has become so much more since then, and now includes homeschooling and homesteading info, Willow still does it all on a budget and shares how. Willow enjoys snagging freebies, snuggling with their dog, Xander, drinking decaf coffee, gardening, cannabis and of course, their large frugal family.

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